Buy once, inherit twice

Ask a Greenlandic hunter about their equipment and you will often get a story about a person, not a purchase. This knife was my father's. This sled has been rebuilt four times.

Somewhere in the last fifty years the rest of us traded that for the pleasure of buying a new thing. The environmental maths is unkind: the greenest bag is almost always the one you already own.

So the Tusk Guarantee is not marketing generosity. It is the only honest position for a company that claims to care about the Arctic and also wants to sell you an object.